Interactive Products for Health, Fitness and Fun

Unsure What Gamification Really Is? You’re Probably Already Using It!

Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Why Gamification is the Key to Repeat Visits and Increased Revenue

Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

Motivation – is it the Fuel Your Workout Needs?

Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

…

Rounding Up 2018, With a Little Help From You…

Friday, December 21, 2018

In the year that South Korea hosted the Winter Olympics, the Royal Wedding brought bakes and bunting to the streets of Britain and England finally won a penalty shootout, we’d love you to help complete some of our highlights…

Rugged Highlights of 2016

Friday, December 23, 2016

This year, underdogs Leicester City became Premier League champions and Team GB pipped China to 2nd in the medal table at the Rio 2016 Olympics: Here’s our year in seven images…
1. Pro-X Elite at Aspire Academy, Qatar
Aspire boasts the latest,…

CardioWall Receives Disability IFI Accreditation

Thursday, September 18, 2014

Rugged Interactive is extremely proud to announce that The English Federation of Disability Sport has awarded the CardioWall its IFI accreditation.

This means that those organisations wishing to provide an environment that’s fully accessible to all, can choose the CardioWall…

What Is Gamercising and Why Does It Matter?

Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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