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Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

What do you think of when you hear ‘boutique fitness’?

Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.

Some of Team…

The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…

In these days of ‘Unicorns’ and Facebook it seems as though the world should be lining up at your door to fund your next brilliant idea.

Of course it’s never quite as simple as that…

There never was a time when…

We were delighted and super proud to be named in July as one of just 7 finalists in UK Active’s highly competitive ‘Spark of Innovation’ category at their annual Flame Awards.

This is the first year we’ve entered and it…