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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

OK, so we have a new website – why should you care?

Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.

Why? Three…

In October, we launched a competition for schools, universities and leisure centres to win one of our DodgeAttack target systems. Currently installed in trampoline parks and indoor play centres, DodgeAttack is an interactive target game that promotes teamwork, attack, defence…