Blog

Views from the people of Rugged on the topics we care about
Exporting as a Small Company - It’s as Easy as D, I, T
Friday, March 11, 2022

Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…

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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Physical Activity in Schools: Are We Teaching Our Children Properly?
Wednesday, July 14, 2021

Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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Shining a Spotlight on Children’s Mental Health Week
Wednesday, January 27, 2021

Children’s Mental Health Week runs from 1st – 7th February, and this year, more than ever, we want to shine a spotlight on it.

In the UK, one in every six 5-16 year olds suffers with mental health issues, and…

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What is Freedom Gaming?
Monday, January 18, 2021

We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...

Once we’d conquered the inevitable…

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We’ve got a new website. And yes, it follows the three second rule
Wednesday, December 2, 2020

OK, so we have a new website – why should you care?

Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.

Why? Three…

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A Rather Rugged Decade
Monday, January 13, 2020

10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.

Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…

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Feel Good Fitness – Making the Link Between Exercise and Mental Wellness
Thursday, June 27, 2019

We’ve all heard the phrase ‘healthy body equals healthy mind’, but how many of us really consider the benefits of exercise for our mental health?

According to a recent survey, 31% of people exercise to improve their mental health.…

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