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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

Indoor adventure parks, after months of closure, are now beginning to open up in countries across the globe. 

Of course there are strict guidelines to follow about distancing and cleanliness, but many parks will wonder: can we even attract enough…

What can indoor adventure and trampoline parks do to ensure that they have customers ready and waiting when their doors re-open?

The first thing to make clear, is that we really don’t know how people will react to the lifting…

Think back to P.E. lessons at school - only the fortunate few will be revisited by happy memories. An excellent backhand, impressive cross-country times, ability to shoot hoops with your eyes closed and always picked first for the sport’s team…