Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…
Physical Activity in Schools: Are We Teaching Our Children Properly?
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Wednesday, July 14, 2021
Netflix: How Rugged Became Part of ‘The Crew’
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Wednesday, February 24, 2021
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
Behind the Scenes - Rise of the Pro-X
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Tuesday, February 23, 2021
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
Dragons' Den: Behind the Scenes...
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Sunday, February 26, 2017
The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…