"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…
In 2014, I had a week of work experience at Rugged Interactive back when they were Fowey based. I recalled it as a small-scale company with a great team. Looking back at my week there, it was definitely what…
Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?
…I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.
Embedded Fitness Netherlands had been…
Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?
Gamercise is a bit like gamification. The goal…