Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Festive Fun for all the Family at The Brightwell
Wednesday, December 20, 2023

Christmas came early for our CardioWall Landscape at The Brightwell this month, as it got put to good use at their Christmas Market Fundraiser.  

The Brightwell is a charity wellness centre in Bristol supporting people with MS and other neurological…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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FUNctional Fitness For The Festive Season (place tongue in cheek and read on…)
Wednesday, December 16, 2020

With Christmas just around the corner, most of us are already knee-deep in empty Quality Street tubs and have loosened the belt to ensure that extra mince pie doesn’t feel too snug.

But Christmas isn’t a time to dwell on…

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Treading Lightly As We Go...
Tuesday, June 16, 2020

During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…

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Exhibiting at events: - Worth the money, effort and time?
Thursday, May 9, 2019

In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:

Exhibiting at events: - Worth the money, effort and time?

Rugged Interactive exhibit at roughly 5 big shows per year, with a number…

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Pro-X TV Debut - Ziggo Sport
Saturday, March 26, 2016

I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.

Embedded Fitness Netherlands had been…

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CardioWall Receives Disability IFI Accreditation
Thursday, September 18, 2014

Rugged Interactive is extremely proud to announce that The English Federation of Disability Sport has awarded the CardioWall its IFI accreditation.

This means that those organisations wishing to provide an environment that’s fully accessible to all, can choose the CardioWall…

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