Blog

Views from the people of Rugged on the topics we care about
Exporting as a Small Company - It’s as Easy as D, I, T
Friday, March 11, 2022

Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…

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Finding the Feel-Good Amongst the 2020 Storm
Thursday, December 17, 2020

How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)

Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…

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Treading Lightly As We Go...
Tuesday, June 16, 2020

During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…

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Will Covid-19 Change the Way we Workout Forever?
Wednesday, April 15, 2020

Our streets are silent, parks and playgrounds lie empty, and gym doors remain firmly shut. So how are we all staying active?

There’s a general feeling that there will be life before Covid-19, and life after. But what does this…

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Motivation – is it the Fuel Your Workout Needs?
Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

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Boutique Fitness – The New Way to Work Out
Thursday, April 19, 2018

What do you think of when you hear ‘boutique fitness’?

Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.

Some of Team…

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Growing Business Through Funding
Wednesday, July 13, 2016

In these days of ‘Unicorns’ and Facebook it seems as though the world should be lining up at your door to fund your next brilliant idea.

Of course it’s never quite as simple as that…

There never was a time when…

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Pro-X TV Debut - Ziggo Sport
Saturday, March 26, 2016

I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.

Embedded Fitness Netherlands had been…

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What Is Gamercising and Why Does It Matter?
Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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