Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Continue Reading
Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

Continue Reading
Only 8% of People Keep Theirs, So Here's Our Top Tips
Wednesday, January 5, 2022

New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.

Whether it's exercising more, limiting your screen time or spending more time with loved ones…

Continue Reading
Anthony Joshua, Kaizen and Rugged
Thursday, March 26, 2020

It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!

And so of course, every self-respecting…

Continue Reading
My Rugged Placement Year - Daniel Harvey
Monday, January 27, 2020

In 2014, I had a week of work experience at Rugged Interactive back when they were Fowey based. I recalled it as a small-scale company with a great team. Looking back at my week there, it was definitely what…

Continue Reading
Exhibiting at events: - Worth the money, effort and time?
Thursday, May 9, 2019

In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:

Exhibiting at events: - Worth the money, effort and time?

Rugged Interactive exhibit at roughly 5 big shows per year, with a number…

Continue Reading
Half-term – a recipe for success
Tuesday, October 23, 2018

Half-term; the week that feels like a month for adults and a day for kids kicks off today. But here at Rugged, we think we’ve got just the recipe to ensure the kids are up, out and enjoying themselves……

Continue Reading
Anthony Joshua recruits Rugged for his next big fight
Tuesday, August 28, 2018

Anthony Joshua. Britain’s best-known boxer, global superstar and now the proud owner of our flagship product - the CardioWall Pro-X.

He’s excited, we’re excited and we can’t wait to follow his progress as he (undoubtedly) posts top score after top…

Continue Reading
What Is Gamercising and Why Does It Matter?
Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

Continue Reading