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Views from the people of Rugged on the topics we care about
‘Innovate or Die’ – Isn't it time to go ‘Interactive?'
Thursday, November 19, 2015

One of the keynote speakers at this year’s LIW 2015, industry analyst and trend watcher Ray Algar of Oxygen Consulting, spoke passionately about the need for greater innovation in the increasingly competitive fitness market.

With specialist boutique fitness clubs at…

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CardioWall Pro-X at Get Race Fit 2015
Monday, April 13, 2015

Ever wondered what physical, psychological and intellectual skills a racing driver needs to perform at the highest level of motorsport? Like Mark Webber or David Brabham?

Arriving at Porsche Car’s immaculate showroom / training / test track facility sited on Silverstone’s…

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What Is Gamercising and Why Does It Matter?
Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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