Interactive Products for Health, Fitness and Fun

Indoor Climbing is Changing, and I Can’t Wait!

Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

How I Turned Being Banned from the US into my Most Successful Year Yet

Monday, June 14, 2021

How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…

Netflix: How Rugged Became Part of ‘The Crew’

Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

CardioWall joins the fight against Dementia

Tuesday, July 17, 2018

Early evidence from a day centre for the elderly in Madrid suggests the CardioWall can help reverse the effects of dementia and physical incapacity.

We have all read news stories about elderly folk in care homes who are given nothing…

Boutique Fitness – The New Way to Work Out

Thursday, April 19, 2018

What do you think of when you hear ‘boutique fitness’?

Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.

Some of Team…

Dragons' Den: Behind the Scenes...

Sunday, February 26, 2017

The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…

Dragons' Den: Pre-match Report

Monday, February 20, 2017

It’s less than a week to go before Rugged Interactive (and I) get the sort of exposure on prime time TV that only big money can buy.

Of course, ultimately there’s always a cost and as the dance teacher in…

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