You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
With Christmas just around the corner, most of us are already knee-deep in empty Quality Street tubs and have loosened the belt to ensure that extra mince pie doesn’t feel too snug.
But Christmas isn’t a time to dwell on…
Our streets are silent, parks and playgrounds lie empty, and gym doors remain firmly shut. So how are we all staying active?
There’s a general feeling that there will be life before Covid-19, and life after. But what does this…
It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!
And so of course, every self-respecting…
Put down the BBQ tongs, everyone’s getting active this Bank Holiday weekend!
We’re nearing the end of August, the heatwave that once seemed like it was never going to end has been overtaken by thunderstorms and torrential rain, the pub…
Inspiring children to be active is one of the most powerful things we can do.
Physical activity strengthens bones and muscles, develops fine and gross motor skills, builds confidence and improves the overall physical and mental wellbeing of a child.…
Age, ability and experience often form mental barriers between people and exercise. Don’t get us wrong, this is totally natural, but they shouldn’t keep you from staying active. The benefits of physical activity are as varied as they are…