Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Only 8% of People Keep Theirs, So Here's Our Top Tips
Wednesday, January 5, 2022

New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.

Whether it's exercising more, limiting your screen time or spending more time with loved ones…

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The Rugged Podcast - Ep 1: A Catch-up with Dr Phil Heaton
Friday, November 27, 2020

For the first episode of The Rugged Podcast, we sent Robin (our Sales Manager) to meet up with Orthopaedic Surgeon and CardioWall fanatic, Dr Phil Heaton at his home in Lincoln. Dr Heaton was one of Rugged's first CardioWall customers,…

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A Message from the Market [CoronaPod Ep 2]
Wednesday, May 27, 2020

During lockdown, we’ve been picking the brains of park builders, operators and suppliers from the FEC industry. For some, the way we are working had changed dramatically, and for others, it has been a chance to re-focus, evolve and adapt.…

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How Are You Using Your Time Differently? [CoronaPod Ep 1]
Thursday, May 21, 2020

During Covid-lockdown, we’ve had the fantastic opportunity to catch up with park builders, operators and suppliers from around the industry. For some, the way we are working had changed dramatically, and for others, it has been a chance to…

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Surrey Para Games 2019 – Inspiring Activity for All
Thursday, July 11, 2019

Inspiring children to be active is one of the most powerful things we can do.

Physical activity strengthens bones and muscles, develops fine and gross motor skills, builds confidence and improves the overall physical and mental wellbeing of a child.…

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Kate Middleton, Duchess of Cambridge Enjoys the CardioWall
Friday, September 18, 2015

The fleeting glamour of reflected celebrity washed across Rugged Towers Thursday 17th September as Kate Middleton, Duchess of Cambridge visited the Anna Freud Centre in London.

As it was her first duty after being giving birth to Princess Charlotte the…

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What Is Gamercising and Why Does It Matter?
Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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