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One in four adults and one in three children report feeling lonely some or all of the time¹. Loneliness, particularly when prolonged, can lead to illness, mental health problems and substance abuse².

This year, Mental Health Awareness Week (9^th –…

Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…

Lockdown has been tough on many groups of people in the UK, and the impact on the mental health of the nation – in both young and old – has been widely documented.

One issue that we at Rugged have…

All movement matters. Whether it’s walking up the stairs rather than cruising up in a lift, a lunchtime jog rather than a lunchtime slog, or morning yoga rather than yet-another-lie-in. Getting up, getting out and active is beneficial not just…

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…