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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…

How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…

Anthony Joshua. Britain’s best-known boxer, global superstar and now the proud owner of our flagship product - the CardioWall Pro-X.

He’s excited, we’re excited and we can’t wait to follow his progress as he (undoubtedly) posts top score after top…

I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.

Embedded Fitness Netherlands had been…