Blog

Views from the people of Rugged on the topics we care about
5 Ways to Increase Revenue at Your Indoor Adventure Play Venue
Tuesday, March 5, 2024

Short on time but eager to boost your revenue streams? We’ve got five strategies to get you making the most out of your entertainment centre.

Read on if you’re an owner of an indoor playground, family entertainment centre (FEC), or…

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Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Festive Fun for all the Family at The Brightwell
Wednesday, December 20, 2023

Christmas came early for our CardioWall Landscape at The Brightwell this month, as it got put to good use at their Christmas Market Fundraiser.  

The Brightwell is a charity wellness centre in Bristol supporting people with MS and other neurological…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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FUNctional Fitness For The Festive Season (place tongue in cheek and read on…)
Wednesday, December 16, 2020

With Christmas just around the corner, most of us are already knee-deep in empty Quality Street tubs and have loosened the belt to ensure that extra mince pie doesn’t feel too snug.

But Christmas isn’t a time to dwell on…

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The Rugged Podcast - Ep 1: A Catch-up with Dr Phil Heaton
Friday, November 27, 2020

For the first episode of The Rugged Podcast, we sent Robin (our Sales Manager) to meet up with Orthopaedic Surgeon and CardioWall fanatic, Dr Phil Heaton at his home in Lincoln. Dr Heaton was one of Rugged's first CardioWall customers,…

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A Message from the Market [CoronaPod Ep 2]
Wednesday, May 27, 2020

During lockdown, we’ve been picking the brains of park builders, operators and suppliers from the FEC industry. For some, the way we are working had changed dramatically, and for others, it has been a chance to re-focus, evolve and adapt.…

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