New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.
Whether it's exercising more, limiting your screen time or spending more time with loved ones…
New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.
Whether it's exercising more, limiting your screen time or spending more time with loved ones…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…
Half-term; the week that feels like a month for adults and a day for kids kicks off today. But here at Rugged, we think we’ve got just the recipe to ensure the kids are up, out and enjoying themselves……
The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…
Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?
Gamercise is a bit like gamification. The goal…