Blog

Views from the people of Rugged on the topics we care about
Exporting as a Small Company - It’s as Easy as D, I, T
Friday, March 11, 2022

Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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Netflix: How Rugged Became Part of ‘The Crew’
Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

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We’ve got a new website. And yes, it follows the three second rule
Wednesday, December 2, 2020

OK, so we have a new website – why should you care?

Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.

Why? Three…

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Exhibiting at events: - Worth the money, effort and time?
Thursday, May 9, 2019

In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:

Exhibiting at events: - Worth the money, effort and time?

Rugged Interactive exhibit at roughly 5 big shows per year, with a number…

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Motivation – is it the Fuel Your Workout Needs?
Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

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CardioWall joins the fight against Dementia
Tuesday, July 17, 2018

Early evidence from a day centre for the elderly in Madrid suggests the CardioWall can help reverse the effects of dementia and physical incapacity.

We have all read news stories about elderly folk in care homes who are given nothing…

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Growing Business Through Funding
Wednesday, July 13, 2016

In these days of ‘Unicorns’ and Facebook it seems as though the world should be lining up at your door to fund your next brilliant idea.

Of course it’s never quite as simple as that…

There never was a time when…

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What Is Gamercising and Why Does It Matter?
Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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