The coronavirus pandemic has left tens of thousands of people in desperate need of better connection and support. Now two years on from drastic changes to our everyday lifestyle, wellbeing and security, there are organisations and community centres searching for…
New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.
Whether it's exercising more, limiting your screen time or spending more time with loved ones…
You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…
How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…
During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…
What can indoor adventure and trampoline parks do to ensure that they have customers ready and waiting when their doors re-open?
The first thing to make clear, is that we really don’t know how people will react to the lifting…
What do you think of when you hear ‘boutique fitness’?
Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.
Some of Team…
I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.
Embedded Fitness Netherlands had been…
Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?
Gamercise is a bit like gamification. The goal…