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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)

Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…

Indoor adventure parks, after months of closure, are now beginning to open up in countries across the globe. 

Of course there are strict guidelines to follow about distancing and cleanliness, but many parks will wonder: can we even attract enough…

During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…

Inspiring children to be active is one of the most powerful things we can do.

Physical activity strengthens bones and muscles, develops fine and gross motor skills, builds confidence and improves the overall physical and mental wellbeing of a child.…

Early evidence from a day centre for the elderly in Madrid suggests the CardioWall can help reverse the effects of dementia and physical incapacity.

We have all read news stories about elderly folk in care homes who are given nothing…

In April, we received an email from the organisers of Elevate Arena - a two-day trade show focussing on physical activity, health and performance that we were attending in early May. It was entitled ‘We need your help make Jack’s…