Blog

Views from the people of Rugged on the topics we care about
5 Ways to Increase Revenue at Your Indoor Adventure Play Venue
Tuesday, March 5, 2024

Short on time but eager to boost your revenue streams? We’ve got five strategies to get you making the most out of your entertainment centre.

Read on if you’re an owner of an indoor playground, family entertainment centre (FEC), or…

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Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Netflix: How Rugged Became Part of ‘The Crew’
Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

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We’ve got a new website. And yes, it follows the three second rule
Wednesday, December 2, 2020

OK, so we have a new website – why should you care?

Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.

Why? Three…

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3 Top Tips for Reopening During Covid-19
Monday, May 18, 2020

What can indoor adventure and trampoline parks do to ensure that they have customers ready and waiting when their doors re-open?

The first thing to make clear, is that we really don’t know how people will react to the lifting…

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Anthony Joshua, Kaizen and Rugged
Thursday, March 26, 2020

It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!

And so of course, every self-respecting…

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The Winning Mindset – Our DodgeAttack Competition Winner
Thursday, November 22, 2018

In October, we launched a competition for schools, universities and leisure centres to win one of our DodgeAttack target systems. Currently installed in trampoline parks and indoor play centres, DodgeAttack is an interactive target game that promotes teamwork, attack, defence…

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