"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…
The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.
In…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...
Once we’d conquered the inevitable…
How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)
Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…
OK, so we have a new website – why should you care?
Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.
Why? Three…
10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.
Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…
Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?
…