Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Exporting as a Small Company - It’s as Easy as D, I, T
Friday, March 11, 2022

Here at Rugged we’ve always been keen to export, and from year 2 we were already sending our products far and wide out across the world. However, with any growing company, there are always areas of business that fall outside…

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Only 8% of People Keep Theirs, So Here's Our Top Tips
Wednesday, January 5, 2022

New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.

Whether it's exercising more, limiting your screen time or spending more time with loved ones…

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How I Turned Being Banned from the US into my Most Successful Year Yet
Monday, June 14, 2021

How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…

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Growing Business Through Funding
Wednesday, July 13, 2016

In these days of ‘Unicorns’ and Facebook it seems as though the world should be lining up at your door to fund your next brilliant idea.

Of course it’s never quite as simple as that…

There never was a time when…

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Pro-X TV Debut - Ziggo Sport
Saturday, March 26, 2016

I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.

Embedded Fitness Netherlands had been…

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What Is Gamercising and Why Does It Matter?
Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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