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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Christmas came early for our CardioWall Landscape at The Brightwell this month, as it got put to good use at their Christmas Market Fundraiser.  

The Brightwell is a charity wellness centre in Bristol supporting people with MS and other neurological…

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

I wasn’t surprised to read that in a recent survey of Care Home owners, only 3%¹ reported that since the start of the pandemic their ‘mental health has not been impacted’.

The remaining 97%¹ stated that the pandemic has had…

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

All movement matters. Whether it’s walking up the stairs rather than cruising up in a lift, a lunchtime jog rather than a lunchtime slog, or morning yoga rather than yet-another-lie-in. Getting up, getting out and active is beneficial not just…

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…