Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Continue Reading
Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

Continue Reading
Finding the Feel-Good Amongst the 2020 Storm
Thursday, December 17, 2020

How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)

Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…

Continue Reading
Park Re-opening? Here’s 3 Top Tips for Making it Memorable
Thursday, June 25, 2020

Indoor adventure parks, after months of closure, are now beginning to open up in countries across the globe. 

Of course there are strict guidelines to follow about distancing and cleanliness, but many parks will wonder: can we even attract enough…

Continue Reading
What Lockdown Has Taught Us...
Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life. 

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

Continue Reading
A Message from the Market [CoronaPod Ep 2]
Wednesday, May 27, 2020

During lockdown, we’ve been picking the brains of park builders, operators and suppliers from the FEC industry. For some, the way we are working had changed dramatically, and for others, it has been a chance to re-focus, evolve and adapt.…

Continue Reading
How Are You Using Your Time Differently? [CoronaPod Ep 1]
Thursday, May 21, 2020

During Covid-lockdown, we’ve had the fantastic opportunity to catch up with park builders, operators and suppliers from around the industry. For some, the way we are working had changed dramatically, and for others, it has been a chance to…

Continue Reading
Will Covid-19 Change the Way we Workout Forever?
Wednesday, April 15, 2020

Our streets are silent, parks and playgrounds lie empty, and gym doors remain firmly shut. So how are we all staying active?

There’s a general feeling that there will be life before Covid-19, and life after. But what does this…

Continue Reading
Caring for Your Mental Health During Lockdown
Monday, March 30, 2020

Around a third of the world’s population are currently on lockdown due to the coronavirus pandemic. From Italy to India, Britain to Barcelona and Beijing, many millions of us are trying to adapt to this new way of life.

For…

Continue Reading