Interactive Products for Health, Fitness and Fun

Unsure What Gamification Really Is? You’re Probably Already Using It!

Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Indoor Climbing is Changing, and I Can’t Wait!

Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

Netflix: How Rugged Became Part of ‘The Crew’

Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

A Rather Rugged Decade

Monday, January 13, 2020

10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.

Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…

Exhibiting at events: - Worth the money, effort and time?

Thursday, May 9, 2019

In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:

Exhibiting at events: - Worth the money, effort and time?

Rugged Interactive exhibit at roughly 5 big shows per year, with a number…

Motivation – is it the Fuel Your Workout Needs?

Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

…

Innovation (or The Art of Asking Questions)

Tuesday, February 19, 2019

One question I get asked a lot if I’m out with people who don’t know what I do for a living is, ‘how did you think of that?’

I’m not usually introspective (I’m pretty shallow), but the more I…

Fashionable Fitness for 2019 – What’s on the List? (Part 2 of 2)

Thursday, January 24, 2019

It’s finally here, the blog you’ve all been waiting for… Rugged’s view on ACSM’s 2019 Health and Fitness Trends (Part 2)!

Employing Certified Fitness Professionals – A new addition to the list this year, it shows how much the…

Fashionable Fitness for 2019 – What’s on the List? (Part 1 of 2)

Monday, January 14, 2019

American College of Sports Medicine (ACSM) have recently released their ‘2019 Trends in Health and Fitness’. The Worldwide Survey of Fitness Trends surveyed more than 2,000 health and fitness professionals and ranked 39 possible trends on a scale of…

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