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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)

Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…

OK, so we have a new website – why should you care?

Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.

Why? Three…

Inspiring children to be active is one of the most powerful things we can do.

Physical activity strengthens bones and muscles, develops fine and gross motor skills, builds confidence and improves the overall physical and mental wellbeing of a child.…

In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:

Exhibiting at events: - Worth the money, effort and time?

Rugged Interactive exhibit at roughly 5 big shows per year, with a number…

Wall-walking (or bouncing on your back and climbing up the wall) is a very exciting and visually dramatic form of trampoline exercise - It’s also quite hard to learn and completely exhausting!

I’d always been a fan, or at least…

In April, we received an email from the organisers of Elevate Arena - a two-day trade show focussing on physical activity, health and performance that we were attending in early May. It was entitled ‘We need your help make Jack’s…