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"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

Climbing’s Olympic Debut – Will it be taken to new heights?

The International Olympic Committee added climbing to the Olympic programme for Tokyo 2020, and we can’t wait to watch! Climbing combines strength, agility, coordination and bravery – add it…

With Christmas just around the corner, most of us are already knee-deep in empty Quality Street tubs and have loosened the belt to ensure that extra mince pie doesn’t feel too snug.

But Christmas isn’t a time to dwell on…

OK, so we have a new website – why should you care?

Good question. Companies refresh, remodel, remake theirs the whole time, correct. But for us, this wasn’t just because we felt we should, we absolutely needed to.

Why? Three…

For the first episode of The Rugged Podcast, we sent Robin (our Sales Manager) to meet up with Orthopaedic Surgeon and CardioWall fanatic, Dr Phil Heaton at his home in Lincoln. Dr Heaton was one of Rugged's first CardioWall customers,…

Our streets are silent, parks and playgrounds lie empty, and gym doors remain firmly shut. So how are we all staying active?

There’s a general feeling that there will be life before Covid-19, and life after. But what does this…