Interactive Products for Health, Fitness and Fun

What Lockdown Has Taught Us...

Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life.

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

Rounding Up 2018, With a Little Help From You…

Friday, December 21, 2018

In the year that South Korea hosted the Winter Olympics, the Royal Wedding brought bakes and bunting to the streets of Britain and England finally won a penalty shootout, we’d love you to help complete some of our highlights…

CardioWall joins the fight against Dementia

Tuesday, July 17, 2018

Early evidence from a day centre for the elderly in Madrid suggests the CardioWall can help reverse the effects of dementia and physical incapacity.

We have all read news stories about elderly folk in care homes who are given nothing…

Dragons' Den: Behind the Scenes...

Sunday, February 26, 2017

The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…

Dragons' Den: Pre-match Report

Monday, February 20, 2017

It’s less than a week to go before Rugged Interactive (and I) get the sort of exposure on prime time TV that only big money can buy.

Of course, ultimately there’s always a cost and as the dance teacher in…

Pro-X TV Debut - Ziggo Sport

Saturday, March 26, 2016

I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.

Embedded Fitness Netherlands had been…

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