You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…
How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
In the year that South Korea hosted the Winter Olympics, the Royal Wedding brought bakes and bunting to the streets of Britain and England finally won a penalty shootout, we’d love you to help complete some of our highlights…
Early evidence from a day centre for the elderly in Madrid suggests the CardioWall can help reverse the effects of dementia and physical incapacity.
We have all read news stories about elderly folk in care homes who are given nothing…
What do you think of when you hear ‘boutique fitness’?
Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.
Some of Team…
The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…