Blog

Views from the people of Rugged on the topics we care about
Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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Shining a Spotlight on Children’s Mental Health Week
Wednesday, January 27, 2021

Children’s Mental Health Week runs from 1st – 7th February, and this year, more than ever, we want to shine a spotlight on it.

In the UK, one in every six 5-16 year olds suffers with mental health issues, and…

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What is Freedom Gaming?
Monday, January 18, 2021

We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...

Once we’d conquered the inevitable…

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Finding the Feel-Good Amongst the 2020 Storm
Thursday, December 17, 2020

How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)

Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…

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What Lockdown Has Taught Us...
Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life. 

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

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Will Covid-19 Change the Way we Workout Forever?
Wednesday, April 15, 2020

Our streets are silent, parks and playgrounds lie empty, and gym doors remain firmly shut. So how are we all staying active?

There’s a general feeling that there will be life before Covid-19, and life after. But what does this…

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A Rather Rugged Decade
Monday, January 13, 2020

10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.

Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…

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Motivation – is it the Fuel Your Workout Needs?
Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

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