You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…
How to be a successful US Sales Manager in 2021 without being able to set foot in America could almost be a board game, where the aim is to overcome certain obstacles and restrictions before the last flight leaves. The…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
Indoor adventure parks, after months of closure, are now beginning to open up in countries across the globe.
Of course there are strict guidelines to follow about distancing and cleanliness, but many parks will wonder: can we even attract enough…
What can indoor adventure and trampoline parks do to ensure that they have customers ready and waiting when their doors re-open?
The first thing to make clear, is that we really don’t know how people will react to the lifting…
What do you think of when you hear ‘boutique fitness’?
Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.
Some of Team…
The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…