"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.
Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…
Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?
…One question I get asked a lot if I’m out with people who don’t know what I do for a living is, ‘how did you think of that?’
I’m not usually introspective (I’m pretty shallow), but the more I…
In the year that South Korea hosted the Winter Olympics, the Royal Wedding brought bakes and bunting to the streets of Britain and England finally won a penalty shootout, we’d love you to help complete some of our highlights…
The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…