"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually
Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…
Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…
New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.
Whether it's exercising more, limiting your screen time or spending more time with loved ones…
Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…
Inspiring children to be active is one of the most powerful things we can do.
Physical activity strengthens bones and muscles, develops fine and gross motor skills, builds confidence and improves the overall physical and mental wellbeing of a child.…
In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:
Exhibiting at events: - Worth the money, effort and time?
Rugged Interactive exhibit at roughly 5 big shows per year, with a number…
We were delighted and super proud to be named in July as one of just 7 finalists in UK Active’s highly competitive ‘Spark of Innovation’ category at their annual Flame Awards.
This is the first year we’ve entered and it…
Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?
Gamercise is a bit like gamification. The goal…