Interactive Products for Health, Fitness and Fun

Unsure What Gamification Really Is? You’re Probably Already Using It!

Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

Why Gamification is the Key to Repeat Visits and Increased Revenue

Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

Anthony Joshua, Kaizen and Rugged

Thursday, March 26, 2020

It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!

And so of course, every self-respecting…

Fashionable Fitness for 2019 – What’s on the List? (Part 1 of 2)

Monday, January 14, 2019

American College of Sports Medicine (ACSM) have recently released their ‘2019 Trends in Health and Fitness’. The Worldwide Survey of Fitness Trends surveyed more than 2,000 health and fitness professionals and ranked 39 possible trends on a scale of…

Anthony Joshua recruits Rugged for his next big fight

Tuesday, August 28, 2018

Anthony Joshua. Britain’s best-known boxer, global superstar and now the proud owner of our flagship product - the CardioWall Pro-X.

He’s excited, we’re excited and we can’t wait to follow his progress as he (undoubtedly) posts top score after top…

CardioWall Receives Disability IFI Accreditation

Thursday, September 18, 2014

Rugged Interactive is extremely proud to announce that The English Federation of Disability Sport has awarded the CardioWall its IFI accreditation.

This means that those organisations wishing to provide an environment that’s fully accessible to all, can choose the CardioWall…

CardioWall Shortlisted for UK Active Innovation Award

Sunday, May 18, 2014

We were delighted and super proud to be named in July as one of just 7 finalists in UK Active’s highly competitive ‘Spark of Innovation’ category at their annual Flame Awards.

This is the first year we’ve entered and it…

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