Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Physical Activity in Schools: Are We Teaching Our Children Properly?
Wednesday, July 14, 2021

Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…

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WallRider - Origin Story
Wednesday, January 23, 2019

Wall-walking (or bouncing on your back and climbing up the wall) is a very exciting and visually dramatic form of trampoline exercise - It’s also quite hard to learn and completely exhausting!

I’d always been a fan, or at least…

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Fashionable Fitness for 2019 – What’s on the List? (Part 1 of 2)
Monday, January 14, 2019

American College of Sports Medicine (ACSM) have recently released their ‘2019 Trends in Health and Fitness’. The Worldwide Survey of Fitness Trends surveyed more than 2,000 health and fitness professionals and ranked 39 possible trends on a scale of…

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CardioWall Shortlisted for UK Active Innovation Award
Sunday, May 18, 2014

We were delighted and super proud to be named in July as one of just 7 finalists in UK Active’s highly competitive ‘Spark of Innovation’ category at their annual Flame Awards.

This is the first year we’ve entered and it…

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