Interactive Products for Health, Fitness and Fun

Netflix: How Rugged Became Part of ‘The Crew’

Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

Finding the Feel-Good Amongst the 2020 Storm

Thursday, December 17, 2020

How do you describe 2020? Unprecedented? Challenging? The year the world went pear shaped? (Alternatively, you may just not want to answer that!)

Despite the difficult times, there’s been a surprising amount of good and uplifting moments that have emerged…

What Lockdown Has Taught Us...

Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life.

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

Motivation – is it the Fuel Your Workout Needs?

Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

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Half-term – a recipe for success

Tuesday, October 23, 2018

Half-term; the week that feels like a month for adults and a day for kids kicks off today. But here at Rugged, we think we’ve got just the recipe to ensure the kids are up, out and enjoying themselves……

What Is Gamercising and Why Does It Matter?

Friday, January 17, 2014

Despite being one of the ugliest words to have been invented, gamercise is everywhere right now. But is it just a buzzword? What does it really mean and why does it matter?

Gamercise is a bit like gamification. The goal…

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