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It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!

And so of course, every self-respecting…

Age, ability and experience often form mental barriers between people and exercise. Don’t get us wrong, this is totally natural, but they shouldn’t keep you from staying active. The benefits of physical activity are as varied as they are…

How Rugged Interactive can help keep everyone active, whatever their age

At Rugged Interactive, we believe that every person, irrespective of age and ability should have the opportunity to be active, and enjoy it.

Which is why we champion…

American College of Sports Medicine (ACSM) have recently released their ‘2019 Trends in Health and Fitness’. The Worldwide Survey of Fitness Trends surveyed more than 2,000 health and fitness professionals and ranked 39 possible trends on a scale of…

In the year that South Korea hosted the Winter Olympics, the Royal Wedding brought bakes and bunting to the streets of Britain and England finally won a penalty shootout, we’d love you to help complete some of our highlights…

Half-term; the week that feels like a month for adults and a day for kids kicks off today. But here at Rugged, we think we’ve got just the recipe to ensure the kids are up, out and enjoying themselves……