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Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

What do you think of when you hear ‘boutique fitness’?

Elite? Exclusive? Expensive? Energising? Extravagant? …in many ways the answer is ‘yes’ to all of these, but mostly it seems that it is ‘evolving’, and fast.

Some of Team…

The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…

It’s less than a week to go before Rugged Interactive (and I) get the sort of exposure on prime time TV that only big money can buy.

Of course, ultimately there’s always a cost and as the dance teacher in…